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Wishlist Weekend

Wishlist
Weekend
Kicks off at CHITAG!

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The Toy Association’s mission is to be a unifying force in service of members’ creativity, responsibility, and global success, advocating for their needs and championing the benefits of play.

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Global Advocacy

Global Advocacy

We champion the toy industry, leading the global charge on safety, policy, and trade issues on behalf of members.

Experiences

Experiences

Our trade and consumer experiences bring all facets of the toy industry together from coast to coast.

Standards

Standards & Safety

Safety is our top priority. Along with our members, we are dedicated to toy safety year-round.

Research & Education

Research & Education

We empower members with timely research, data, and insights to drive smart business decisions.

Engage with the people and programs making a difference in the toy industry.
9/29/2025

Join the 2025 Young Inventor Challenge® as a Judge

The Young Inventor Challenge® (YIC) is looking for toy and game industry professionals to sign up as judges for its 2025 program.

9/29/2025

Top 5 Reasons to Exhibit at Toy Fair® 2026

Exhibiting at the upcoming Toy Fair®, taking place February 14 to 17, 2026 at the Javits Center in New York City, is a powerful opportunity for toy and entertainment companies to elevate their brands, connect with key players in the industry, and unlock new business potential.

Powerful Benefits

Tools to Help You Compete, Grow, and Thrive in the Toy Industry

The Toy Association is committed to empowering small and mid-sized businesses with the tools and support they need to succeed. Whether you’re just starting out or scaling up, we’re here to help you compete and grow in today’s market, offering support for navigating complex regulations, building retail relationships, and much more.

Small Business Resources

Mid Market

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Emerging

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Toy Benefit

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New Emerging

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What Members are Saying

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The Toy Association team is quick to respond and support our needs, from showcasing our new innovation to coordinating industry-wide communications support, to sharing trends and insights that help us navigate the ever-changing toy landscape."

—Tammy Smitham, VP, Communications & Corporate Citizenship, Spin Master

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The Toy Association is dedicated to product safety and committed to educating both consumers and industry representatives. They are the voice of the industry, representing and advocating for members every day, at the state, federal and international levels. "

—Michille Balliet, Director Product Safety & Regulatory Affairs, Crayola

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The Toy Association is a lead voice in the industry with government officials and other stakeholders. Its active engagement can be especially important in raising awareness of the impact of legislative and regulatory proposals on the industry and pursuing workable solutions."

—Steve Totzke, President & Chief Commercial Officer, Mattel, Inc.